by Marie Gagne | Sep 21, 2023 | Marketing
As a business owner navigating the world of digital marketing, there’s a term you need to be familiar with: backlinks. Backlinks, also known as inbound or incoming links, are links from other websites to yours. They might not sound flashy, but they hold...
by Marie Gagne | Sep 14, 2023 | Marketing
Search Engine Optimization (SEO) is a fundamental aspect of online marketing. It’s the process of optimizing your website to rank higher on search engine results pages (SERPs) and attract organic (non-paid) traffic. But before you can get started with any...
by Marie Gagne | Sep 6, 2023 | Marketing
Whether you’re a seasoned business owner who has experience with marketing or just dipping your toes into the world of digital marketing, understanding the ins and outs of landing pages is crucial for success. In this comprehensive article, we’ll walk you...
by Marie Gagne | Jul 5, 2023 | Marketing
As we continue to unravel the mysteries of the sales funnels, we’re moving our way to the middle of the funnel. Whether you’re a seasoned marketer or just dipping your toes into the world of sales, understanding the intricacies of each stage in the funnel...
by Marie Gagne | Apr 17, 2023 | Marketing
Brand consistency is one of the most important aspects of successful marketing. Without it, you’ll waste resources, weaken your brand identity, decrease credibility and trust, and confuse customers. But what exactly is brand consistency and how can you...
Recent Comments