Repurposing Content: How to Get More Mileage from Your Content

by | Jan 4, 2024

Content creation has become the cornerstone of online success. But constantly creating new content can be both time-consuming and resource-draining. 

The solution? 

Repurposing content.

Repurposing content involves taking existing material and adapting it into different formats or for various platforms. It’s a strategy that not only maximizes the value of your original content but also extends its reach and impact. Here’s how you can leverage this technique to get more mileage from your content …

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1. Convert Blog Posts into Different Formats

Break down longer-form content into smaller, digestible pieces. Extract key points or statistics from an article to create social media posts, snippets for newsletters, or quick tip videos. This not only repurposes content but also caters to audiences seeking quick, actionable information.

Create Infographics: Condense key points and data from your blog posts into visually appealing infographics. Tools like Canva or Adobe Spark can assist in this conversion.

Develop Slide Decks: Convert your blog content into slide presentations suitable for platforms like SlideShare or as standalone resources for webinars and presentations.

Produce Videos: Use blog content as a script or basis for videos. You can create explainer videos, tutorials, or even short social media videos that bring your written content to life.

2. Repurpose Social Media Posts

On the flip side, you can expand on short-form content, like social media posts, to create more in-depth resources for your audience. 

Expand into Blog Posts: Collate related social media posts into comprehensive blog posts. You can add more details, examples, or anecdotes to elaborate on the points made in the shorter social media format.

Create Visual Galleries: Gather images or graphics from social media posts and turn them into Pinterest or Instagram galleries, showcasing themes or step-by-step guides.

3. Transform Podcasts and Webinars

There are many ways to give your audio and video content a second life. 

Generate Blog Posts or Articles: Transcribe your podcasts or webinars into written content. These transcripts can serve as standalone blog posts or articles.

Extract Quotes or Insights: Take snippets from podcasts or webinars to create visually appealing quote graphics for social media or use them as attention-grabbing captions.

4. Compile Evergreen Content into Guides or eBooks

If you have a large amount of content on a single topic, you should consider compiling it. This repurposing technique adds value by offering a consolidated resource for your audience while showcasing your expertise in a particular subject. And it is a great lead magnet that can be used to build out your email list in exchange for a free download.  

Consolidate Related Content: Combine several related blog posts, articles, or videos into comprehensive guides, eBooks, or whitepapers. Offer them as downloadable resources for your audience.

Create Email Courses: Use existing content to structure email courses. Break down comprehensive guides or blog series into smaller, digestible portions delivered via email over a series of days or weeks.

RELATED: Video Marketing Essentials: A Guide for Local Business Owners …

5. Update and Refresh Content

Repurposing doesn’t always mean creating entirely new material. It can involve enhancing existing content to keep it relevant and valuable.

Revise and Reshare: Take older content that might be outdated and update it with current information, statistics, or trends. Add new sections or insights to improve its relevancy. Once updated, share the refreshed content across social media platforms, and newsletters, or republish it on your website.

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6. Utilize User-Generated Content

Your users are your best storytellers. Repurpose the content they share to create authentic connections with potential clients. 

Share Testimonials or Case Studies: Curate customer reviews, testimonials, or case studies and repurpose them into blog posts, social media content, or videos that highlight the experiences and successes of your customers.

Repurposing content is a strategic approach to maximize the impact of your existing material. By adapting content into various formats and platforms, you not only save time and resources but also reach a wider audience and reinforce your brand’s message. Understanding your audience, repurposing evergreen content, and optimizing for different platforms are key elements in successfully getting more mileage from your content. Embrace this approach to breathe new life into your content strategy and propel your brand’s visibility and engagement to greater heights.

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