by Marie Gagne | Feb 16, 2024 | Marketing
In recent years, TikTok has emerged as a powerhouse platform for businesses of all sizes to connect with their target audience in fun and engaging ways. For small businesses, TikTok offers a unique opportunity to showcase products, services, and brand...
by Marie Gagne | Jan 4, 2024 | Marketing
Content creation has become the cornerstone of online success. But constantly creating new content can be both time-consuming and resource-draining. The solution? Repurposing content. Repurposing content involves taking existing material and adapting it...
by Marie Gagne | Dec 14, 2023 | Marketing
While researching marketing strategies, you may have come across the word “personas.” A persona is a semi-fictional representation of your ideal target audience or user group. They’re detailed characters created to represent the various types of people who might...
by Marie Gagne | Nov 30, 2023 | Marketing
As the holiday frenzy kicks in, it’s crunch time for businesses to light up their marketing strategies. In the whirlwind of seasonal cheer, carving out a unique niche in the market requires savvy last-minute maneuvers. We’ve got your back with some holiday...
by Marie Gagne | Nov 23, 2023 | Marketing
At first glance, radio and digital marketing might appear disparate. Yet, when strategically intertwined, they form a powerful partnership. Radio, with its unique ability to captivate through auditory engagement, complements digital’s visual and interactive...
by Marie Gagne | Nov 2, 2023 | Marketing
Have you ever wondered why people choose one product over another? The secret lies in a process called the Buyer’s Journey, a simple yet powerful concept that explains how people decide what to buy. Imagine it as a roadmap that everyone follows when making...
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