by Marie Gagne | Nov 2, 2023 | Marketing
Have you ever wondered why people choose one product over another? The secret lies in a process called the Buyer’s Journey, a simple yet powerful concept that explains how people decide what to buy. Imagine it as a roadmap that everyone follows when making...
by Marie Gagne | Oct 19, 2023 | Marketing
Technology has changed the way businesses operate, playing a pivotal role in enhancing efficiency and customer engagement. That means, to stay ahead of the competition your business needs to leverage advanced tools and technologies. One such tool is marketing...
by Marie Gagne | Oct 5, 2023 | Marketing
Establishing an online presence is vital for the success of local businesses. While written content and images continue to be a critical part of any digital strategy, video marketing is becoming more and more important. Video content has the unparalleled ability...
by Marie Gagne | Sep 21, 2023 | Marketing
As a business owner navigating the world of digital marketing, there’s a term you need to be familiar with: backlinks. Backlinks, also known as inbound or incoming links, are links from other websites to yours. They might not sound flashy, but they hold...
by Marie Gagne | Sep 14, 2023 | Marketing
Search Engine Optimization (SEO) is a fundamental aspect of online marketing. It’s the process of optimizing your website to rank higher on search engine results pages (SERPs) and attract organic (non-paid) traffic. But before you can get started with any...
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